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About Us

HYR is a lifestyle and everyday menswear brand based out of London. Founded by two friends with the same desire to create timeless pieces with strong identity. Focussing on the discipline of aiming higher and achieving your potential, we have conveyed this passion into every fabric, every seam and every cut with intricate attention.

Each piece has been crafted with immense attention to detail with the fabrics custom-milled to ensure impeccable quality, representing the foundation of the brand - timeless and well crafted.

Some things are made to last. 

Aim HYR.